Tinder – Once in a Swipetime

As a sponsor of the National Student Advertising Competition, Tinder wanted to know how to reinvent the quintessential dating app in the eyes of Gen Z. 

As part of ImagiCal, UC Berkeley’s creative strategy agency, I pitched an integrated campaign that celebrated the unpredictable nature of dating. It also featured a mythical creature named Kat, who was part cat, part fish, and advocated for safe dating practices. 

It won us 4th place at nationals. 

(Click the pop-out icon to view it in full-screen)